Monthly Archives: April 2009

Dear Sony Store: Please stop existing

In case you’re not aware, there is a sale going on. Which store? All of them. What items? Everything. Why? It depends on the store, but it is either because they are going out of business and thus have a clearance sale, or because they are trying to stay in business and so they are having a clearance sale.

Needless to say, it really sucks to see good stores shut down. I mean, there’s always the silver lining to these things (42″ Samsung LCD for $700? PROFIT!!), but in the end it’s at the very least inconvenient because now you have one less store to find things that you probably don’t need.

The other day I was at a Virgin Megastore, a store I only recently discovered. They were having a sale, which was nice, but I soon realized it was a closing down sale. It turns out that all branches of the Virgin Megastore are going to be shut down. This made me somewhat sad, as it is has a large selection and there aren’t that many stores in the city like it.

Anyway, by the time I left the store, I had come to terms with its impending shutdown. Businesses need to be competitive and profitable to warrant their real estate, especially in this city, where an inch of land is worth its width in gold.

Then, I saw it. The store beside Virgin. Big fancy lights. Costly display sets. No sign of going out of business. That must mean it actually makes money, right? Wrong. It was the Ferrari Store.

Am I the only one who finds it incredibly retarded that the freaking Ferrari Store is still open? Seriously, who actually shops there? (You are now imagining the one scenario where it might be appropriate: if you owned a Ferrari. PRO TIP: If you owned a Ferrari, and you shopped at the Ferrari store, the sheer douchebaggery of such a move would eradicate all coolness points earned by owning a Ferrari.)

So what could possibly be worse than running a store which is expected to have an operating loss until Q3-ENDOFTIME? Running many such stores.

Enter Sony, the proverbial sensei of innovating things which don’t make money. In particular, I find the Sony Store to be the worst offender of all.

Have you ever walked into one of those? There is absolutely no reason for any of them to exist. Here’s why:

  1. No one ever buys anything there. Ever.
  2. There is no evidence that any of the employees are trying to sell you anything. It is a foregone conclusion that their sole purpose is to inform you about Sony products, so you can be a more informed shopper when you go to a real store.
  3. You can buy each and every product at another store for much cheaper. Always.
  4. At some point, the Sony Store will shut down (or serve as my motivation to become rich, so that I can buy them all and shut them down myself). When this happens, they will have a going out of business sale, and everything will be 50% off. It is important to note that all items in the store will STILL BE MORE EXPENSIVE THAN IN OTHER STORES.

But it doesn’t end there. If it isn’t the Sony Store, it’s catastrophic fails such as the PS3. I don’t even think there is a hardcore PlayStation fan left out there who actually defends that console. Of course, this was expected since you could actually buy a laptop computer for cheaper than a PS3, and none of the good titles actually came out until a year after release. They even managed to lose support from Square, with the Final Fantasy series gone with it (in case you’re not familiar with either of those, that would basically be like Nintendo losing Mario).

Sony has taken a really big hit as far as reputation goes. People don’t look at it the same way. They need to reinvent themselves, and regain appeal with their audience. At the very least, they should shut down the Sony Stores, and maybe donate some of that money to cancer research. Certainly, the books would look better with all those projects marked as “not-for-profit”, as opposed to “not-a-chance-for-profit”.