BK has never really had any challenge for the Outstanding Contributions to Obesity Awards. With its leading horse being the Whopper, its competitors are forced to find new ways to inject calories into their offerings just to keep up. Even the Big Mac is no match for the Whopper’s extremely efficient caloric compression skills.
Unfortunately for BK, they are behind McDonald’s in market share by a measly eight trillion restaurants. McDonald’s has also gotten some attention recently for introducing a “healthy” menu, for those concerned with nutrition (what, exactly, such people are doing in McDonalds is beyond me). Comparing the healthy options to the core menu is like choosing between a priest and a serial rapist. Either way, you lose money and get raped.
As a counter to McD’s nutritious rape menu, BK has introduced a new product which they feel will target the weight-loss freaks. The product is designed to help people lose weight, and furthermore, to help people around them lose weight too. By doing so, BK will be discarding its reputation as an evil corporation which fattens the masses, instead replacing it with a health-conscious salad-loving unicorn factory.
While I may be exaggerating BK’s intentions, I assure you their actual offering is just as ridiculous. You can now purchase a cologne that smells like Burger King meat. Before you click, be warned that the website’s designers were apparently given instructions to specifically design a “product destination site SLASH softcore porno film repository”. I have no freaking clue what class of imbecile would be convinced to buy one of these items.
Men wouldn’t buy this, because they already spend money on other colognes so they can hide the fact that they just ate BK five minutes ago. Women would consider buying this, then see the website’s display of the half-naked BK man and subsequently throw up / enter in a permanent self-induced coma. Children, however, are stupid. They could be convinced to buy this if they were offered it on the street. Or better yet, BK could finally have its own kids meal, with the toy being the cologne. Kids can spray themselves for fun, and since the perfume is composed entirely of actual BK burger contents, it will only be 60% more toxic than if they ingested a real cologne.
There’s only one problem: when the child goes home. His morbidly obese mother will smell the familiar Whopper scent, and with her eyes fixated on tonight’s Jerry Springer, her natural reflexes will take over, and she will eat her own child. Technically, this is still promoting nutritious meals, as eating her son is probably more healthy than eating a Whopper. Unless of course, her son had just ingested trace amounts of the BK cologne, in which case she will probably die within minutes.
Just for the record — I don’t hate BK. I love eating there, but I only eat the chicken sandwiches.
Oh, by the way, I’m off on a trip to India for 2 weeks or so. Haven’t been in over a decade, so it should be interesting. Happy holidays.